Blueridge Restaurant Group announced Wednesday that three of its restaurants will be rebranded.
Both Stanford Grill locations in Columbia and Rockville and Stanford Kitchen in Owings Mills will transition to “Glenwood’s” in the next few months.
The change comes as Blueridge looks to expand geographically. The company currently operates seven restaurants and plans to increase that number to 20 in the next several years, according to a press release.
“Expansion will initially focus on nearby states with the ultimate goal of developing a nationwide presence,” the press release stated.
The name “Glenwood’s” represents where Blueridge started: Howard County. Glenwood is a town in western Howard County.
Despite the name and brand change, the essence of the restaurants, as well as the menus, will still remain what they are now.
“While the announcement of this new name brings excitement for our Company’s future, we will stay true to the principles that have established us as one of the most popular dining destinations in our area,” Managing Member David Jones said in the release. “These principles are what made us who we are, and we will remain committed to them, regardless of our name.”
Blueridge, which brings in over $40 million in annual revenue, will make “significant capital investments” in its restaurants this year. The investment will allow Blueridge, which was founded in 2002 and opened its first restaurant in 2006, to “enhance and maintain both the operational and physical standard of its existing locations.”
In addition to the Stanford (soon to be Glenwood’s) restaurants, Blueridge also operates four Copper Canyon Grills in Hanover, Gaithersburg, Glenarden, and Silver Spring.
