Lyric Baltimore is transitioning away from their current ticket provider, Ticketmaster, and entering a new partnership with independent ticket provider Etix.
Etix’s web-based ticketing system sells admissions both online and on-site.
“As an historic independent venue, we’re always looking for ways to stay closely connected with our patrons,” said Steve Palmer, Chairman of the Lyric Foundation Board of Trustees, in a statement. “This exciting partnership will make it easier for customers to access tickets and engage with us. Etix provides the personalized, seamless experience that our audiences deserve.”
Collaborating with Etix is latest effort by Lyric Baltimore to improve customer service. In early 2024, the Lyric installed a $500,000 sound system that matches its amplification and sound technology with the historic venue’s unique acoustics, giving patrons the best possible sound quality.
“Etix’s dedication to supporting and uplifting independent venues perfectly aligns with our core mission to provide world class entertainment to the people of Baltimore and beyond,” said Chris Heacock, general manager at the Lyric. “As we continue to elevate our role in Baltimore’s arts community, our partnership with Etix will enable us to better serve our patrons by streamlining ticket access and ensuring a convenient, user-friendly experience.”
In May 2024, Maryland joined 28 other states, the District of Columbia, and the Justice Department in an antitrust lawsuit against Ticketmaster and Live Nation Entertainment (Ticketmaster’s parent company.) The lawsuit claims Live Nation has violated federal and state laws, including Maryland’s. Ticketmaster and Live Nation are alleged to hold a monopoly in the live entertainment industry that hurts fans and concertgoers, in addition to engaging in unscrupulous business behavior in Maryland regarding Oak View Group, which owns and operates Baltimore’s CFG Bank Arena.
Starting Oct. 1, all ticket sales for Lyric events and performances will be processed through Etix and available online at lyricbaltimore.com and etix.com.
If a customer has already bought tickets through the Lyric’s previous ticketing system through Ticketmaster, they will be notified directly with instructions on how to obtain their new tickets within the Etix platform.
“Etix is deeply committed to preserving the legacy of independent venues, and fundamentally understands the need for agile technology that doesn’t sacrifice the core mission and values of historic community spaces,” said Etix CEO and founder Travis Janovich in a statement. “We are excited and proud to partner with the Lyric and its long-standing tradition of bringing unforgettable performances to the Baltimore community.”
